Trying to upstage Kim Kardashian is no mean feat.
But last night the reality star's sister Khloe just about managed to edge to the forefront as she showcased newly-dyed red hair.
The fiery 26-year-old looked confident and sassy as she posed alongside her four sisters at the People's Choice Awards, wearing a low-cut grey Alexander McQueen dress.
Family portrait: With her new red hair Khloe Kardashian stood out from her four raven-haired sisters at the People's Choice Awards in Hollywood last night, (from L) Kendall Jenner, Kim, Kylie Jenner, Khloe and Kourtney
Upstaged: Kim looked stunning in a short strapless dress, but Khloe's fiery do saw her steal the limelight
Brunette: Khloe shopping in Los Angeles on Tuesday before getting her hair dyed red
Both siblings, whose father is Bruce Jenner, are beginning to enjoy the limelight themselves these days as they forge modelling careers of their own.
But it was Khloe who stood out from the crowd, with her new red do setting her apart from her four raven-haired sisters.
After receiving compliments from fans over her new shade, she wrote on her Twitter: 'I needed a little drama LOL.'
Fans of the hit Keeping Up With The Kardashians series will get the next insight into the family's lives in the spin-off show Kourtney and Kim Take New York.
It is set to premiere on U.S. channel E! later this month.
Outspoken Khloe is also getting a spin-off show, which will focus on her married life with husband Lamar Odom.
Trio of beauties: Kim and Kourtney will next be seen in Kourtney and Kim Take New York, a spin-off show of Keeping Up With The Kardashians, while Khloe is filming her own reality show with husband Lamar Odum
Speaking at the event, Khloe said: 'We are going to start filming it this month and it will be broadcast on E! shortly after Kourtney and Kim's show finishes.'
The family's reality show ended up winning in the category of Favourite TV Guilty Pleasure at the awards bash.
All four wore Christian Louboutin shoes, but while Khloe wore a full-length Alexander McQueen dress, the other four sisters all opted for short dresses, a popular fashion choice among the stars who turned out to the Hollywood event.
Triumphant: The three older siblings pose with their award for Favourite TV Guilty Pleasure backstage
Bringing sexy back: The trio give the audience a glimpse of their famous behinds as they accept their award from Jerry O'Connell and AnnaLynne McCord
Kim's was by Malandrino, teamed with a Rina Limor necklace, Amrapali earrings, and a Chanel clutch whose Kourtney wore a Gert-Johan Coetzee dress and carried a Swarovski clutch.
Kendall chose a Bebe dress and a Le Vian ring while Kylie wore a Wink dress.
Keeping it short: 90210 star AnnaLynne McCord wowed in a draped turquoise dress while country singer Taylor Swift donned a nude cutaway number
Other celebs who took to the blue carpet included 90210 star AnnaLynne McCord, who looked stunning in a draped turquoise dress, and country singer Taylor Swift, who showed off her lithe figure in a cutaway nude dress.
Kaley Cuoco, whose show Big Bang Theory is nominated in the Favourite TV Comedy category, managed to walk the carpet, despite still nursing a broken leg from her horse riding accident last year.
'I've still got a broken leg,' she said. 'But I'm ok, just decided to wear flats,' she said, looking stunning in a floor length white gown.
The long and short of it: Disney's Selena Gomez in Paule Ka and Ashley Tisdale epitomised Hollywood glamour
Blue carpet pals: Ashley wore a strapless maxi dress while Selena donned a short minidress with peep-toe heels for the event held at the Nokia Theater in Downtown LA
HBO show True Blood is nominated in two categories for Favourite Sci-fi Fantasy Show and Favourite TV Obsession.
British Actor Stephen Moyer turned up to the event looking dapper in a suit, saying it was great to be back on set after a Christmas break.
Moyer, who is married to co-star Anna Paquin, said: 'It was back to work yesterday to do a 15-hour day.'
Fancy bumping into you here: Julia Robert's niece Emma Roberts and Zac Efron pose with each other, with the actor sporting a shorter haircut
Ouch: Big Bang Theory star Kaley Cuoco revealed she was still sporting a broken leg following her horse riding accident last year, seen right actress Miranda Cosgrove
He revealed that the fourth season will feature a 'new bad presence' and also joked that it was handy living and working with his wife.
'We live together and work together. It saves on gas.'
Dressed to impress: British TV presenter Cat Deeley wore a glamorous black dress and right House actress Lisa Edelstein
Trio of fun: Actress Vanessa Williams, comedian Kathy Griffin and actress Pauley Perrette
The 41-year-old actor, who has a son Billy and daughter Lilac from a previous relationship, said he spent Christmas with Anna and his children back in London.
He revealed that they made the most of the snowy weather there, sledging and snowball fighting, adding: 'It was a relentless nine days of chaos.'
Glamourous: TV personality Nancy O'Dell went for an asymmetrical red dress, Last Exorcism star Ashley Bell went green goddess and actress Malin Akerman teamed her red shoes and clutch bag with a white dress
Perfect poise: Nicole Dabeau, Pretty Little Liars star Ashley Benson and actress Mahaley Hessam
Be my date: Nikita stars Lyndsy Fonseca and Shane West and, right, How I Met Your Mother actor Neil Patrick Harris and boyfriend David Burtka
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